I’m a creative strategist with 10 years’ experience across both agency and in-house roles, working in sectors including hospitality, broadcast, entertainment and telecoms. A bit of a unicorn, I’m as comfortable with big-picture thinking as I am with hands-on production. I present, shoot and film, and I love bringing ideas to life in ways that genuinely connect with people. Calm, curious and quietly energetic, I split my time between strategy decks and cameras — then switch off with family time, dog walks, football, running and, most recently, HYROX training 😅